“Apple fortunately is one of the half of dozens best brands in the whole world rite up there with Nike, Disney, coke, Sony. It is one of the great of the great, not just in this country all around the globe.” These were the opening statement of the chief executive of the apple named Steve Jobs.
Steve Jobs said, “The things are totally different then it would be decades ago, but values and core values, those things should not be change.”
“Apple believes that people with passion can change the world”. For that Apple launched a campaign to communicate about those people who changed the world. The theme of the campaign as Steve said to “think different”.
The campaign is to “honors those people who have changed the world. Some of them are living, some of them are not. But the ones that aren’t, as you see, you know that if they ever used a computer, it would have been a Mac.”
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